Nostalgia

The older we get, the more nostalgic we become. The creators of Lego are well aware of this factor. This is why they often make good use of this feeling and attract more and more adults to their products. Additionally, most products will be more interesting to the older generation as Lego sets are dedicated to idols from the past. Take the Lego Art sets. From tiny details, you can build legendary movie star Marilyn Monroe or the Liverpool Foursome - The Beatles. At various times, there were sets dedicated to iconic films - Ghostbusters, Batman, Back to the Future, and TV series such as Friends, etc.

Soothing activity

When advertising children's construction kits, Lego often focuses on its benefits for the development of motor skills. As for the adults, Lego also says that it will be no less useful for them to pick up small parts. When working with small details, people can relieve stress and start thinking more positively. With this slogan, the Forma Lego series, designed specifically for adults, broke into the market. Koi fish and sharks with slow and calming movements of their fins encourage the older generation to meditate.

Opportunity to travel within home

The Lego Architecture series, which features exact replicas of famous landmarks, is very popular among avid travelers. Demand for this series increased considerably during the period of lockdowns. Longing for travel, adults were able to obtain new emotions and just recall their traveling experience through the fascinating assembly of architectural miniatures. The most popular models are the Empire State Building, Trafalgar Square, the Great Wall of China, the Statue of Liberty, and the White House. However, the most fabulous and widely admired model is the Colosseum from the Creator series. This is the largest set, consisting of 9,036 parts.

Better than sports

Nothing motivates adults to do something better than excitement and competitiveness. That is why today various Lego competitions are gaining popularity all over the world. One of the most famous championships that have taken place in several countries is the Lego Masters TV show. It was first shown in the UK. Yet, it really became popular in the United States. The Lego battles with the participation of adults were watched by a multi-million American audience.

Trendy

This spring, German sports brand Adidas Originals presented a collection of sneakers for children and adults, made in collaboration with Lego. The unique feature of these sneakers is that clients can modify their design an unlimited number of times. It can be changed with the help of Lego interlocking plastic bricks, which will be attached to special plates on the shoes. The company has already tested a similar technology in the collaboration with Levi's. The clothing with cubes was aimed only at teenagers but it was a great success.