The Xiaomi store, opened in Moscow, became first monobrand boutique of this PRC company in Russia.
It should be reminded that Xiaomi is a Chinese electronics company founded in 2010 by the billioner Lei Jun. In China he is called "Chinese Steve Jobs".
It is known that the Xiaomi monobrand boutuque appeared in Moscow with the help of the company "Smart orange" who is the Russian partner of this Chinese company. An official distributor of Xiaomi in Russia is the RDC Group ("Smart orange" is its unit).
It's not a secret that by 2018 this company plans to open about 20 Xiaomi stores in Russia.
According to preliminary data, the project budget is estimated of $2 million.
The flagship store of this brand will be located in the Russia's capital, and the small stores will be available to the regions.
For the first time the Xiaomi smartphone appeared on the Russian market in 2014 - at that time the Chinese online store JD.com started to sell this brand products. This year, Xiaomi phones have appeared on the shelves of the Russian well-known multi-brand retail outlets.
According to experts, today Xiaomi accounts for 1% of the russian smartphone retail market.
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