Apple and Google remain in absolute leaders among the most expensive brands of the world for the third consecutive year. The cost of the Apple brand in 2015 soared by 43% and exceeded $170 billion. The Google's brand rose in price by 12%, reaching $ 120.31 billion for the year.
Although the Apple brand demonstrated an unprecedented increase in value, in percentage terms (+54%) the Facebook brand was in the lead (23rd place). Its price has risen to $22.03 billion. Another well-known company - Coca-Cola, which had held the first place for 13 years (until 2013) now occupies the third place, and its brand value fell by 4%, to $78.42 billion.
The top 10 most famous and expensive brands include 6 representatives of the high-tech sector: Microsoft (4th place, $67.67 billion), IBM (5th,$ 64.1 billion), Samsung (7th, $45.3 billion ), Amazon (10th, $37.95 billion), as well as 2 brands of the automotive industry: Toyota (6th place, $49.05 billion), General Electric (8th, $42.27 billion). The last place was taken by McDonald's (10th place, $39.81 billion).
In 2015 there were 5 newcomers in the ranking who took places at the end of the list: Lego (82nd place, $5.36 billion), PayPal (97th, $4.25 billion), Mini (98th, $4.24 billion), Moet & Chandon (99th, $4.13 billion) and Lenovo (100th, $4.11 billion). The total value of hundreds of the world's leading brands has grown in 2015 by 7%, to $1.7 trillion, compared to 2014. A number of other popular brands, such as Nokia, Pizza Hut and Nintendo, were excluded from this rating.
Economic inequality remains one of the most pressing issues in today's world. To measure the gap between the rich and the poor in each country, the Gini index is used. This coefficient reflects how income is distributed within a society: the closer the index is to 100, the greater the inequality. Let's explore which countries currently have the highest Gini index values
This year has been pivotal for Bitcoin, the world's leading cryptocurrency. One of the key milestones was the approval of Bitcoin spot ETFs by the US Securities and Exchange Commission. In April 2024, Bitcoin also experienced a halving event, which is typically seen as a positive development for the digital asset. This year, the cryptocurrency is up 57%, and analysts remain optimistic about its future. However, they highlight four key factors that could influence Bitcoin's trajectory, both for better and for worse
Analytical periodical US News and World Report has presented its ranking of the best countries in the world in terms of quality of life, based on a survey of nearly 17,000 people. The list considers factors such as economic and political stability, a strong labor market, income equality, family-friendliness, safety, the quality of education, and healthcare systems. Let's find out which countries made it to the top of this list.
